Portfolio Analysis

Completed Projects - Product Portfolio Analysis In The Polyolefins Industry

• For a sophisticated European PP supplier contemplating entry to the North American market: Evaluation of the margin/volume profiles and competitive structures in specialty, "commodity-plus", and commodity markets for PP, including margin/volume relationships by product grade and by market segment.
• For a sophisticated compounder and supplier of engineering plastics: Evaluation of PP product performance/quality profiles and relationships to process/catalyst combinations, comparison of performance profiles for PP compounds with ABS and ETP formulations for specific market sectors, profiling of marketing and application development skills of PP suppliers, production costs for PP compounds taking into account product slate (number of grades), and production cost comparison for leading licensed processes for PP.
• For a major polyolefin producer: The identification of specific end-use applications, future market potential by end-use, and market penetration rates for metallocene-based polyolefins (PE, PP, elastomers), world wide. This included projections of price premiums (if any) by enduse, price decay, future revenue streams, and NPVs by product and by region.
• For a developer of metallocene catalyst technologies: Detailed assessment of market needs in virtually all polyolefin film markets, and some injection molding markets (served by both PE & PP), performance comparison of current materials (polyolefins & non-polyolefins) with developmental metallocene PPs, PEs, and elastomers, materials equivalence calculations, the simulation of materials substitution dynamics, and resulting projection of metallocene-polyolefin demand.
• For a leading North American PE producer: Detailed evaluation of the impact of metallocene-based products on the product portfolios, market shares, and profitabilities of all PE producers in North America through the next ten years.